SEO Importance in your Website

Did you ever wonder how search engine works? How they give your search results from the words you enter in the search bars like that of Google and Yahoo?

This search results are not randomly provided for you. They are actually ranked from the most relevant to your search to the least one. This process of ranking is SEO (Search Engine Optimization).

What is the important of SEO?

 Is SEO important? SEO is not only important. It is very crucial for the success of your business. When you published your website, you can have flashy and eye catching images or content. However, if you do not optimize it for SEO, it is better to delete that site of yours. It is like a hidden paradise, it is there, but people can’t locate it.

When you do SEO, it is like promoting your website. Though there are many ways promote your site, optimizing your site is usually free of charge. Doing SEO for your site will let you ranked higher on search engines and getting rank first and getting ranked as number one is very important because people usually click on the first item they see on search results and this means more customers, more site visitors and more profit.

 How useful is SEO for your business?

The main purpose of SEO is to have large traffic for your website through search engines. However, this traffic might not be your target audience so you must be able to screen your site visitors by effective keyword search.

 When you do SEO, search engine crawlers assess your website and they look for the dominant words they find on every page and tag it as the description for your site. These words are called keywords. This means that if the dominant word they find your site is ‘buying pets’, then when somebody enter this word in search engine, your site have a good chance of winning the top spot.

 But you must also take into consideration that many people might have used the same words in their own site as well. This means competition for the word ‘buying pets’ is very tough. You can’t just flood your content with this word for search engines might ban you for it. So you must only use these words occasionally so that you won’t have problems. Search Engines only allow at least 4-5% of keyword density. Since many people have use the keywords ‘buying pets’, you might as well venture to less famous words like ‘buying Labrador dog , buying Persian cats’ and etc. Your target traffic is people so must think what your audience might be using as words to search your site.

SEO is very important for online businesses. Your market is the whole globe and the competition is very tough. Doing SEO for your site is very hard itself but if you find your site is on the top spot, it is all worth the time and effort. You will have more conversion rates, more site visitors and more customers.