Buying a Close Out Domain for SEO

Now, in this post, I will tackle on the things you can do on how to benefit from a close out or aged domain.

Close out domains simply refer to those domains whose owner had failed to renew its registration. Now, a lot of people are buying these closed out domains especially if they are aged ones. Meaning, they had been parked for a certain time or the owner just wanted to get rid of it.

Before you buy a Close Out Domain… Prepare a Business Plan!

Well, do not get excited and buy those aged close out domain, you better think of a business plan first! Why? Because you might end up buying it and getting it close out AGAIN because you do not have a business plan. It make sense to have a business plan because, in the first place, why had these close out domain in Auctions? – because their owners failed to plan for the long haul. They won’t sell these domains if it has been giving them income, right? So, lie low for a while. THINK! Make a strategy and make a plan on and after you have bought that close out domain you want.

Now…how can you benefit from the close out domain you’ve bought??

The 301 Redirect the Old Domain to Your Existing Domain

This is the easiest thing to do on how you can benefit from your close out domain – you can redirect the old domain to your existing site! Well, this tactic will obviously work if both the close out domain and your domain are in the same niche. Otherwise, redirecting it would be useless.

Just imagine buying an ADULT CLOSE OUT DOMAIN and redirecting it to your PET SUPPLY SITE??? This redirection would probably raise eyebrows among all the search engines. Quite comical really!Wink So make sure, when you buy a close out domain, it is, as close as possible to your niche.

Reconstruction or Creating a Micro Site or OVERHAUL the old Domain to Redirect to Your Existing Domain

Compared to your first option, this is harder and might take some time. Though this is better. You can just update the content of the old domain and sell/offer the same product you’re selling on your current site. In this way, you are leveraging your profit and time. The best thing that might happen here is that these sites of yours will rank alongside SERPs.

NOTE: Be sure that these two sites will not end up with the same content or else you will have duplicate content issues.

The problem that might arise here is that you will end up maintaining two sites which will be demanding and you might end up hiring another admin to maintain the other site.

Well, that’s it! Let me know if there’s update in google about it and let me know your views about this issue as well.